Read your results and who to call
Results tells you what works, where your emails land and who has shown interest.
The tabs
- By campaign: sent, opens, clicks, replies and unsubscribes for each campaign.
- By email: each email in the sequence, so you know which works best and which to change.
- Day by day: how it’s developing.
- By provider (Pro): where you get in and where you don’t (Gmail, Outlook, Yahoo…), with a warning if you’re probably landing in spam.
- Who opened and Who clicked: the people, with their email address and date.
- Who to call (Pro): the most interested people.
Real opens
Apple Mail and Gmail open emails automatically to protect people from tracking. Secuenza separates these automatic opens from human ones, and the main figures count only people. That’s why your rates may look lower than in other tools: they’re the real ones.
Who to call
With Pro, Secuenza ranks contacts by interest: who has opened several times, clicked or replied. It’s the short list for picking up the phone.
Export
With Pro, every table can be exported to Excel or CSV.
Reading the figures
On the screen itself, How to read the figures compares your results with what’s usual for sales emails, so you know whether you’re on track.