Create a campaign and its sequence

Getting started

In Campaigns, click New campaign. You can start from an example sequence (introduction, welcome, win-back…) and change it as you like, or start from scratch.

What a campaign includes

• The mailbox it sends from.
• Recipients: one or more lists or segments. Anyone who joins them later is added automatically.
• The emails: each with its days to wait after the previous one. The first goes out as soon as it’s due.
• The sending hours: the general ones from Settings or its own. Public holidays and no-send days are skipped.

An email only goes out once you mark it as ready. That way you can keep writing the next ones while the first are already being sent.

Start

Click Start. Secuenza first checks that nothing is missing: mailbox, legal footer, test address, spam check. Then it prepares the queue and sends within your mailbox’s limits.

Anyone who replies (Pro), unsubscribes or bounces drops out of the sequence.

Several campaigns at once

If you have several running campaigns with the same mailbox, they share its limit: each email comes from the one that has sent the least today, and a campaign you start while another fills the queue begins sending within a quarter of an hour. Each campaign’s priority comes first: a high-priority campaign uses up the limit before the others.

Pausing and the safety brake

You can pause a campaign whenever you like: nothing is lost and it carries on where it left off. If there are too many bounces or unsubscribes, the safety brake pauses it by itself and explains why; once you’ve checked it, click Resume sending. It protects your mailbox and your domain, and it can’t be turned off. All the brakes, with their figures, are in Sending safety.

Sign-ups from your website

On its Form and API tab, a campaign can take in people who sign up on your website or come from your system, and create the contact if they weren’t one. How it works: Sign-ups from your website or system.

Archiving

A campaign you no longer use is archived from its page: it stops sending and accepting sign-ups and leaves the list, but nothing is deleted; its emails, its people and its results are still there. To see it, tick Also show the archived ones in Campaigns. Restore from archive leaves it paused, ready to start again.

In the free version

Up to 2 running campaigns at a time and 7 emails per sequence.