Lists, tags and segments
Organise your contacts so you can write to each group about what interests them.
Lists
A list groups contacts that come from the same place or share something: “Customers”, “2026 trade fair”. A contact can be on several. Campaigns are sent to one or more lists.
Tags
Tags are quick labels, such as “VIP” or “Call”. You add and remove them from the contact details or for several contacts at once.
Custom fields
Besides name, company or city, you can create your own fields (a member number, a renewal date) and use them in your emails.
Segments
A segment is a group that works itself out: for example, “opened in the last month” or “in London with no clicks”. It updates every time you use it, so a campaign aimed at a segment includes whoever joins it.
Contact statuses
Each contact has a status: Active, Unsubscribed, Address doesn’t exist, Marked as spam, Invalid format, Inactive or Replied. Only active contacts are emailed.
Deleting someone for good
If a person asks for their data to be deleted, permanent deletion removes their details and history and keeps only a fingerprint so they can’t be added again. Secuenza produces the deletion certificate for you to send them.