Write and check an email

Subject and preview text

The subject is the first thing people see; the preview text is the short line many email apps show next to it. Use it to complete the subject, not to repeat it.

The text

Write the way you would write to a person. You can add contact fields such as {{FirstName}} or {{Company}} so that each email carries their details.

The footer with your company details and the unsubscribe link is added to every email automatically.

If a link’s text is an address (such as www.yourcompany.com), the link goes straight there and that click isn’t counted: text that shows one domain and leads to another is exactly what anti-fraud filters look for.

Images

In the Image block, click Choose or upload an image; in HTML (advanced), Insert image puts it where the cursor is. Your images opens, your account’s gallery: pick one or upload another (JPG, PNG or GIF).

• Secuenza prepares it before uploading: it rotates it the way the phone took it and fits it to the width of the email. A phone photo ends up at about 100 KB.
• What it shows is required: it’s read by people with images turned off and by screen readers.
• Link (optional): where it leads when clicked.

Images are stored in your account, not on the PC, and can be seen from any of your installations. There’s room for 5 MB in the free version and 50 MB with Pro. If you delete one, it also disappears from the emails already sent that use it. Always put text around them: an email that’s just an image looks like an ad.

Several languages

If you have contacts who speak other languages, add a language version of the same email. Each contact gets theirs.

Choose the language in Create a version in another language… and Secuenza copies a prompt with this email to translate it. Paste it into your AI (ChatGPT, Claude or Copilot), paste its answer in step 2 and click Create the translated version. If you’d rather translate it yourself, I’ll translate it myself creates the version with the text of the one in front of you and you write over it. The footer, the unsubscribe link and “view in browser” come out in each version’s language by themselves.

Spam check

Secuenza analyses the email the way a filter would (subject, links, images, text-to-image balance and risky words) and gives it a score. At 5 points or more it looks like spam, and Secuenza warns you before you activate it. Each warning says what to change.

Before activating it

• Send me a test: it reaches your test address with “[TEST]” in the subject, without tracking.
• View the email source: the code exactly as it goes out.